I dare you not to laugh when "the song" plays, and double dare you not to when you see where it goes.
I can definitely see a similar attitude to parts of writer/director Michel Gondry's Eternal Sunshine of the Spotless Mind, although I suspect it's not going to live up to that film (which Gondry co-wrote with Charlie Kaufman). My hesitation also comes from the fact that Be Kind Rewind is being released at the end of January, which can be a sign it's not going to live up to its trailer; check out the movies in IMDb's list of historical box office openings to see the sort of stuff that's released in the dead of winter.
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